ABOUT US
About Hickey Creative
A specialized economic development marketing agency built to help communities turn
strategy into visibility, engagement and business-development opportunity.
WHO WE ARE
The Creative Force Behind
Global Growth
As a Hickey Global company, we bring together economic development marketing expertise with the broader Hickey enterprise’s decades of experience in economic development strategy, corporate site selection, research and analytics. That combination gives our team a perspective most traditional agencies do not have: we understand both the communities competing for investment and the audiences evaluating where to invest.
Our work is led by Chief Marketing Officer Jessica Scanlon, whose experience includes branding, marketing strategy and digital campaigns for economic development organizations, public-sector entities and place-based initiatives. She is supported by senior advisors from across the Hickey enterprise and a multidisciplinary creative team with expertise in brand strategy, digital advertising, content, SEO, AEO, social media, design and strategic communications.
We believe the strongest economic development marketing starts with understanding—not assumptions. Every engagement begins by learning the organization’s economic development priorities, competitive position, target audiences, existing research and market realities. From there, we connect strategy to clear messaging, strong creative and measurable marketing execution.
Our Process
How We Work
Every engagement begins by learning your goals and market realities — and ends with
measurable results.
Research & Learn
We begin by getting grounded in your economic development goals, target industries, competitive advantages, audiences, research and existing marketing efforts.
Build Strategy
We identify where the strongest opportunities exist to sharpen positioning, improve visibility, reach priority audiences and better connect marketing activity to economic development objectives.
Optimize Your Presence
We translate strategy into clear messaging, creative concepts, content and campaigns designed around what target audiences need to understand about your community — reaching the people who influence business and investment decisions.
Create Growth
We monitor performance, identify what is working and continually refine messaging, audiences, creative and channel strategy to improve results over time.
Our Team
Meet the Team
Jessica Scanlon
Chief Marketing Officer
Jessica leads Hickey Creative and serves as the strategic bridge between economic development priorities and marketing execution. Her experience spans brand strategy, digital marketing, messaging and campaign development for economic development organizations, public-sector entities and place-based initiatives.
She works closely with clients to translate complex economic development strategies into clear positioning, compelling creative and practical marketing programs designed to build awareness and support business-development goals.
Barry I. Matherly, CEcD, FM, HLM
President & CEO, Hickey Global | Economic Development
Strategy Advisor
Barry brings more than 30 years of economic development experience helping communities pursue investment and job creation. As President and CEO of Hickey Global, he leads work across economic development strategy, site selection, research and marketing.
His advisory role helps ensure Hickey Creative’s work remains grounded in the broader economic development objectives communities are trying to achieve.
Jason Hickey
President & CEO, Hickey & Associates | Site Selection Strategy Advisor
Jason leads Hickey & Associates, a global site-selection and analytics firm serving companies evaluating locations, investments and expansion opportunities.
His perspective helps Hickey Creative understand how corporate decision-makers and site-selection professionals assess communities, what information matters during the location decision process and how economic development messaging is received in the market.